Arab academy for science and technolgy graduate school of business revlon, inc 2007 strategic management case study prepared by: mohamed gaber eldamati 3/30/2012 submitted. An example of an efe matrix is provided in table 1 for ust, inc, the manufacturer of skoal and copenhagen smokeless tobacco note that the clinton administration was considered to be the most important factor affecting this industry, as indicated by the weight of 020. Strategic management concepts and cases the external factor evaluation matrix 77 the competitive profile matrix 78 implications for strategists 81. The revlon's major strength is their mass marketing and management while their major weaknesses are financial position and market share estee lauder companies, inc the industry average stands at 3.
5 dear fellow stockholders, our strong performance in fiscal 2016 reflects the wonderful execution of our strategy by our best-in-class global team. Lauder| | table of contents case abstract3 vision statement & mission statement4 vision statement:4 mission statement:4 external audit5 opportunities & threats5 competitive profile matrix (cpm)6 external factor evaluation (efe) matrix7 internal audit8 strengths & weakness8 financial ratio analysis9 internal factor evaluation (ife) matrix10 swot matrix11 space matrix12 internal external. A comprehensive solved case study on revlon inc description revlon inc case study: 1) introduction history: revlon is a universal company that sells products for skin care, cosmetics, personal care, fragrance and professional products.
Mission and vision statements,internal assessment,external opportunities and threats,competitive profile matrix (cpm), external factor evaluation (efe matrix), internal strengths and weakness and recommendation were not included. Free essays on efe matrix of estee lauder companies revlon is a universal company that sells products for skin care, cosmetics, personal care, fragrance and. Revlon inc's external factor evaluation (efe) matrix revlon was founded in 1932, by charles revson and his brother joseph, along with a chemist,. Threats: 118 0 606 010 0external factors evaluation (efe) matrix key external factor opportunities: 103 1 the baby boomers americans have less disposable income for purchasing cosmetics09 0. Revlon products sold in more than 100 countries around the world increasing sales outside us around 43 percent in 2007 compared in 2006 sales and net sales inside and outside us in first 6 months in 2007 higher than first 6 months in 2006 high csr in revlon primary customers for revlon products are large mass merchandisers and chain drug.
Efe matrix for revlon: key external factors weight weighted rating score opportunities: 1 the young migrants to america are increasing 0 15 4 060 2 personal. Two recent journal articles (listed below) merge the efe and ife matrices with the cpm (in chapter 6) to propose a new external competitive profile matrix (ecpm) and an internal competitive profile matrix (icpm. Transcript of a ife matrix befe matrix external factors evaluation (efe) matrix e swot analysis revlon full transcript. Introduction revlon inc is a united state company started for providing high-quality products at affordable prices to women matrix an external factor evaluation.
Nazifa ghani download with google download with facebook or download with email estee lauder inc,-2011. Revlon strategic analysis from analysis space matrix we found that revlon has middle strategic position and best strategy is conservative strategy which contains. Efe matrix for revlon bmgi deploying structured innovation isbtt - think tanks contributions press tacoma military affairs presentation 13 oct 13 2010 milbergs. External factor evaluation matrix external factor weight rating weighted score opportunities o1 cosmetic market is not limited to 005 2 01 women but market of men is potential o2 population around the world is growing 009 3 027 rapidly compared to usa population.
Description revlon, inc-2007 by: syeda muzeadhy fatima, moshin javed sethi & noorullah khan sec-g bba iv 14-03-2012 revlon, inc-2007 contents introduction 3. Factor: weight: rating: extended: strengths : well known for quality & reliable service: 016: 4: 064 : low turnover provides continuity & customer knowledge. It explains why a competitive profile matrix (cpm) is an easy way to better understand your competitors and external environment ife & efe matrices ge-mckinsey.
Powerpoint slideshow about 'strategic management case study' - tayte efe matrix cpm matrix revlon: 13 billion ife matrix. External assessment narrative on external factor evaluation (efe) matrix an external factor evaluation (efe) matrix will allow strategists to have a better conclusion and evaluate economic, social. Ife matrix of adidas keyword essays and term papers available at echeatcom, the largest free essay community. Strategic management case study submittet to: sir 12 cpm-competitive profile matrix 13 external factor evaluation (efe) matrix 14 internal factor evaluation (ife.